Fashion of the 50’s
Late forties into the fifties considered to be the golden
age of couture.
Textile design was heavily influenced by science and
technology. British designers such as the Aschers, team up with major artists
of the period to produce artists scarves and textiles. Artists include Picasso,
Matisse, Henry Moore, Miro
The impact of new artificial fabrics and fibres were felt in
the underwear and leisurewear industry. Nylon was one of the main fabrics used,
not just in tights but in men’s underwear, socks and sportswear.
Wear ability and easier laundering were key features.
In fashion the relationship between waist and hips, the neck
and shoulders become clear. Both show the same emphasis and contrast. A figure
of eight is repeated from top to toe – it was the same for high fashion and
discount of the peg clothes alike.
Fashion was moving slowly from the catwalks of Paris,
New York, Rome,
London and select boutiques into
the bigger shops and chain stores.
Mass production techniques and processes introduced in
wartime to fill bulk clothing order’s, were now going into action to supply new
domestic demand.
Quality in ready to wear garments was better. Increasingly
the haute couture designs seemed far removed from the actual world.
The clothing industry still paid attention to the major
fashion shows, taking one or two features from the collection and incorporating
them into their garments.
Soon it would be the streets that set the pace in fashion.
The Aschers |
Henry Moore Ascher Art Scarf |
Horrockses Fashions |
Noted designers of the fifties
Emilio Pucci, Christian Dior, Balenciaga ,Jaques Fath,
Pierre Cardin, Hardy Amies, Hubert De Givenchy, Pierre Balmain, Norman
Hartnell, Aschers, Horrockes, Bianchini Ferier, Digby Morton, Charles Creed,
Yves Saint Laurent, Nina Ricci, Aage Thaarup, Jaques Heim, Jeanne Lanvin, Elsa
Schiaparelli
Yves Saint Laurent for Dior |
Nina Ricci |
Lanvin |
Illustrators
Rene Grau
Photographers
Irving Penn, Cecil Beaton, Norman Parkinson
Cecil Beaton |
Irving Penn |
Norman Parkinson |
Living Dolls – The housewife of the 1950s
After WW11 there was a concerted move to persuade women to
leave their wartime jobs and return to looking after their family.
Women were encouraged not to compete with men
By the end of the 50s the media and TV were talking about
‘trapped housewife’ syndrome
The image of the housewife was that of a doll like figure, dressed in rustling
full skirts, nipped waist and narrow fitting bodice! Not the ideal outfit for
cleaning, cooking and childcare!
The idea was a woman should be able to catch her man with
her young, slim hourglass appearance, long legs all precariously supported on
stiletto heels!
Even working women adopted a fragile sloping shoulder line,
wearing a little hat with veiling and small gloves and handbags.
Celebrities of the 50s
Music
Elvis Presley, Buddy Holly, Etta James, Cliff Richard, Fats
Domino, Jerry Lee Lewis, Bobby Darin, Bill Haley and the Comets, Eddie Cochran,
Brenda Lee, Miles Davis, Frank Sinatra, Thelonius Monk, Johnny Cash, Charles
Mingus
Film Stars
Elizabeth Taylor Audrey Hepburn, Marilyn Monroe, Jane
Russell, Debbie Reynolds, James Dean, Marlon Brando, Doris day, Bridget Bardot,
Kim Novak, Pat Boone, Grace Kelly, Kay Kendall, Deborah Kerr, Jayne Mansfield,
Cyd Charisse, , Bing Crosby, Frank Sinatra, James Stewart, William Holden, Kirk
Douglas, Lauren Bacall, Gene Kelly, Natalie Wood, Montgomery Clift, Charlton
Heston, Gregory Peck
Top Films of the 50s
Vertigo, On the Waterfront, Seven Samurai, Bridge on the
River Kwai, Sunset Boulevard, All About Eve, Singin In the rain, Some Like it
Hot, A Streetcar Named Desire, Rebel Without A Cause, The African Queen, Ben
Hur, The Searchers, The Blackboard Jungle, The Wild One, The Seven Year Itch
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